Challenge: The Travis Law Firm needed their brand to more accurately reflect their fresh, energetic attitude and the value of their 24/7 online records portal. NOT stuffy, mahogany paneled walls with stacks of law books.
The Target: Busy Property Managers trying to navigate the maze of community association law and related litigation.
Strategy: Make it simple… and stand out from the crowd. With headlines like, “We’re your GPS for HOA Law”, bold, colorful graphics, and a logo with a touch of creativity, The Travis Law Firm’s new brand establishes itself as a stand out in the niche market of community association law.